Privacy / Security Policy

Updated: 2010-03-18

Innova Group, the owner of the website, protects the privacy and confidentiality of your consumer information. We care about maintaining your trust and confidence and therefore have adopted the practices set forth as follows.

Email Communications

Automatic order confirmation emails are sent to customers who place orders on our website. In addition, new customers are also sent a welcoming email that contains an initial password and username that can be used to access personal information collected during order placement and to view order history as well as tracking information.
Established customers will occasionally receive information on products, and special deals. Out of respect for the privacy of our users we present the option to not receive these types of communications.

Email Newsletters

Our site allows users to sign up for an opt-in newsletter. Using the information from the sign up, we send emails from time to time.  The information given to us is not shared.


Users who are subscribed to our lists and no longer wish to receive our special offers, and promotional communications may opt-out of receiving these communications by using the “Subscription Management” link included in each communication we send or by emailing us at: to request removal from our lists.

Email a Friend

If a user elects to use our “Email a Friend” service for informing a friend about a product on our site, we ask them for the friend’s name and email address. Innova Group does not store this information but uses it to automatically send the friend a one-time email inviting them to visit the site.

Gift Certificates

We also offer “Gift Certificates” delivered via email.  The recipients email address is collected for a one-time use in order to deliver the certificate.

Order Fulfillment:

As part of the process of order fulfillment, we collect and use personally identifiable information through our shopping cart.  This includes contact information as well as financial information.  It is used for billing and order fulfillment.  If we encounter issues when processing an order, we will use this information to contact you.

We use Google Checkout and Paypal when processing credit card orders online.  We also accept credit card orders by phone.  All credit card processing is performed entirely in-house. Shipping is completed from warehouse in Burlington, WA.  In the event that an item is not in stock, we may on occasion ask our manufacturer to drop-ship an item on our behalf, in which case we share your shipping address and name with them, providing the information they require in order to correctly fulfill the order.

Order/Customer Database:

We provide you with access to certain of your personally identifiable information in our database. You may view and in certain cases update your personally identifiable information (such as zip code, phone, email or postal address) by visiting the My Account section in the InnovaKayak Web site ( If you believe that any of the information is incorrect, or you would like to delete/deactivate your personally identifiable information, notify us immediately by either completing a Contact Us form or sending an email message to, and we will promptly correct erroneous information or delete your information from our database.

Customer Service Requests

Information is collected as part of the process of fulfilling customer service requests. Information such as name, email address and phone number is used in order to respond to the inquiry.

Product Inquiry Forms

Information is collected as part of the process of fulfilling sales inquiries. Information such as name, email address and phone number is used in order to respond to the inquiry.


From time to time we will solicit information from our users in order to improve our business process and services.  We do not collect personally identifying information for these surveys. 


Gears is a plug-in that extends your browser to create a richer platform for web applications. For example, webmasters can use Gears on their websites to let users access information offline or provide you with content based on your geographical location. Gears is an open source project. The Google Privacy Policy describes how they treat personal information when you use Google’s products and services, including information provided to Gears.  You do not have to allow our site to use Gears.


Cookies are minute text files stored on your computer when you visit our web pages. We use cookies on our site to facilitate user processes and analyze and measure results and effectiveness.
Please note that some cookies may be placed by a third party service provider who performs application functions for us.

Server Logs

All web servers create and use log files.  As is true of most Web sites, we gather Web server log file information automatically such as your IP address, browser type, referring/exit pages, and operating system, date/time stamp, and number of clicks to analyze trends, administer the site, track user’s movement in the aggregate, and gather general information about which pages are visited. IP addresses, etc. are not linked to personally identifiable information. We use this information to administer our website, understand how visitors navigate through our Site and to enhance your experience while using our Site.

Usage Statistics

We use a third-party tracking service called Google Analytics that uses tracking code on each of our web pages in order to gather the information specified above.
Innova Group reserves the right to disclose to third parties aggregate usage statistics that do not contain personal information. In no event will Innova Greoup include personal information in any such disclosure.

Clear Gifs (Web Beacons/Web Bugs)

Clear gifs are non displayed graphics that are used for the purpose of additional statistical analysis. Clear gifs are present on our order confirmation page in order to gauge the effectiveness of our paid search engine advertising. We also use clear gifs in our HTML-based emails to let us know which emails have been opened by the recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If users would like to opt-out of these emails, please see the Opt-out section.

Disclosure of Information

We do not disclose any personally identifiable information collected through the site whether publicly listed elsewhere or not, except as disclosed in this statement or as required by law. Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with an appropriate law enforcement investigation, current judicial proceeding, a court order or legal process served on our website, or as required by law.

Security of Collected Information

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. The security of your personal information is important to us. We do not record any credit card information on our site.  Instead we use Google Checkout and Paypal as they are secure sites which have the ability to monitor results.  No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Changes to This Privacy Policy

If we decide to amend this policy at any time, we will inform you of changes as required by law. We will post changes to this privacy and security statement on our homepage, and other places we deem appropriate so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If, however, we are going to use users’ personally identifiable information in a manner different from that stated at the time of collection, we will notify users via email and/or by posting a notice on our website for at least 30 days.

Contact Us

If you have any questions about the privacy or security on our website, you can email us at or contact us via mail at Innova Kayak 11781 A Watertank Road
Burlington, WA 98233