Innova team

Roger Poor


I’ve always loved being outside on foot or on some body of water, following my face to see what lies around the next corner. My love for paddling exploration began at the age of six by taking pool toys in places they should not go, down rivers, across lakes, into back country watersheds, on private property day or night when no adults were around to see me escape or catch me on private property.  I have had amazing adventures worldwide, and a mindset that beaches are worth nothing more than points of arrival or departure.

I own a collection of hard-shell kayaks that would humble the largest dealer and I am fortunate to have a career that enabled collecting still more.  Along the way I added a Maine State Slalom Championship, downriver championship, National Whitewater Championship, extended back country waterway trips in Alaska and Northern New England, and American Canoe Association Instructor Certification. Nothing is more rewarding than seeing a paddling skeptic’s brand-new smile after 20 minutes with them.

Parting words and much to my own surprise: I was converted: Innova boats are not disposable beach toys! They are bombproof, inflate /deflate in only minutes, paddle like hard-shells, and will safely and easily go places other inflatables could never follow!

 Paul Schernitzki


Hello! My name is Paul and I manage Innova Kayak social media. I am a passionate storyteller and love photography, paddling, and a good adventure. When I was younger I even once made a plan to take a cheap and definitely unsafe raft to paddle parts of the Caribbean. Luckily I talked myself out of it! When I discovered Innova Kayak it was like a dream come true. Finally a boat light enough to travel with and durable enough for big adventures. I started a blog,, to log my travels.

After living many years in Seattle aboard a sailboat (with my Innova kayaks stored under the cockpit seats!), I migrated to coastal North Carolina. I live in a small rural area with rivers that lead to the ocean. When I’m not kayaking and taking pictures, I enjoy playing the piano, picking up litter, and writing articles for various blogs.  

Above all I love helping tell the story of Innova Kayak across social media and sharing the  stories of our customers out on adventures! 

Jay Murdorck


Jay Murdock has kayaked since 2005 as a member of the San Diego Kayak Club, serves as the club Safety Editor, and has written several articles on that subject. He has had led paddles in Southern California, kayak/backpack trips in Alaska and the Sierras, has kayaked in Mexico, canoed the 50 mile Lake Chelan in Washington, river rafted in Utah, Idaho, California, colorado, and Alaska, and was an instructor with Summit Expeditions, a program similar to Outward Bound. He came to Innova in 2018 when planning to lead a paddle trip to Alaska in 2019, and did extensive research for the best inflatable kayak to take. His background as an inflatable boat dealer years ago resulted in realizing the Swing EX was the best portable kayak on the market for extended flat water trips. He is now helping Innova to expand a dealer network in this area, and will be leading some future trips for the "Innova Travel Club" ("Have Boat, Will Travel").

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