The Goose Hummock Water Demo

I write this as an avid kayaker since 1988 and from knowledge of many experiences where kayaking is exciting, but also a challenge. People tend to listen to facts of depth and weight. Being passionate about INNOVA is so easy.

In July 2018, Emily and I were representing INNOVA USA brand of inflatable kayaks, we pulled into “The Goose” on a perfect summers day with the INNOVA Halibut on top of the Jeep. Curiosity piquied as I then pulled out the two more INNOVA Kayaks the “Solar” and the “Twist” from two beautiful blue sturdy INNOVA carrying backpacks. Who would have known there were three kayaks in my Jeep! Within 20 minutes, Emily and I were walking down the plank onto the docks to join the gathering crowd of all walks of life for the Annual Goose Hummock Kayak Demo Day. We were thrilled to represent INNOVA Kayaks at The Goose Hummock Water Demo. We couldn’t wait share INNOVA’s inflatable kayaks with the public.

Instantly the INNOVA branded kayaks drew attention. Emily answered numerous questions as she helped put life jackets on children, teenagers and parents alike, as I attended to firing up INNOVA’s inflatable kayaks so quickly while helping people enter our 3 kayaks into the water. 

 

Little did we expect but a very good problem to surface.  The problem was that our paddlers would not return in INNOVA’s inflatable kayaks within the 15-20 timeline. I had to steal a hard shell and set out to hunt down our new INNOVA fans so others waiting in line could take a turn. The fans were out having so much fun they lost track of time because the INNOVA Kayaks were effortless to paddle and easy to use. This chase and return of our kayaks went on for the duration of the demonstration. It was amazing problem to have! 

At the end of the day, I was able to talk to the Owner Phil as Emily talked to the Manager Dave to gather feedback on how he felt the demo went. What we learned was they were more impressed than ever with INNOVA’s inflatable kayaks to say the least! We learned that the 60+ plus crowd had been experiencing an extremely high rate of returns on hard shelled kayaks. With INNOVA Inflatable Kayaks, the ease onto the water, coupled by the less cumbersome INNOVA Brand, the ease of storage and the indestructible material proved INNOVA a winner for this age group especially. All they needed was our guidance, product knowledge and education to help them discover how very valuable the INNOVA inflatable kayak line really is.


I write this as an avid kayaker since 1988 and from knowledge of many experiences where kayaking is exciting, but also a challenge. People tend to listen to facts of depth and weight. Being passionate about INNOVA is so easy. They track super easy in heavy chop, and the Halibut kayak gives a feeling of being on top of the water.  It’s a fishing genius in a backpack. This was an exciting summer tour.

Author: Scott Parker

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